Dollar signs for East Coast Trail

By Mike Moore | The Irish Loop Post (Vol. 12 No. 2 - January 24 2019)

Businesses along the Southern Shore will soon be offered the chance to advertise on new signage being installed along the highway, in communities and at the trail heads of the East Coast Trail, specifically those who cater to tourism during peak visiting season.

The idea was discussed during the most recent Southern Shore joint council meeting to allow businesses in those communities to advertise their services on the back side of the signs in their respective communities.

“There was a lot of work done with that over the last year or so,” said Harold Mullowney, Mayor of Bay Bulls, who reported on the move during the town’s first public council meeting of 2019 last Monday night.

“That will be rolled out in the next few months.”

Further to that, Epic Trails TV as part of Fox Sports, visited the Southern Shore portion of the East Coast Trail in the summer of 2018 to film a short documentary about the area and the trail system. Mullowney believes the featured episode will give a boost to an already bustling tourism hot spot when the episode airs to a national audience of 32 million people.

“They spent 14 days on the trail and they shot a tremendous film,” he said. “They’ve done these trails all over the world. They were raving about Newfoundland. It was one of the best trails they have ever seen.”

The town would like to see bed and breakfast businesses be the first to sign on for the boost in advertising, something they plan to target in the coming weeks as part of offering a complete tourism experience to travellers.

“I think it would be good for the community and the businesses within the surrounding areas,” said councillor Evelyn Tucker.

Posted on February 7, 2019 .